The IDC contracted Innocentrix to conduct an innovation capability survey built upon and integrating the methodologies employed in the 2009 & 2011 IDC Innovation Capability Surveys. The 2013 assessment also included the use of an international instrument (the INSEAD Innovation Readiness Model) to create internationally comparable data in order to benchmark the IDC innovation capability globally. An in depth analysis was further conducted by means of personal one-on-one Executive interviews and various focus group discussions. The 2013 survey was conducted on-line, over a 6 week period. Responses were collected from across the IDC to complete the survey.